by LINDA FRABL | photos by Zeena Gregg Photography

Marketing Maverick

entrepeneur_lafrenz_2Lifelong Carmel Valley resident Grayson Lafrenz may look familiar if you’ve ever perused San Diego Metropolitan, which recognized the entrepreneur for his marketing accomplishments in their 2015 “40 Under 40” feature. The San Diego Business Journal also named Grayson’s internet marketing agency the 2nd Fastest Growing Company in 2016, as well as a top-10 finalist for both the best place to work and healthiest company. And now, 92130 Magazine is pleased to turn our attention towards this remarkable local.

Discussing his love for the Carmel Valley lifestyle, Grayson explained, “There is such a strong sense of community, and I’m lucky to be a part of it. There are also some great dog parks, which is nice because I have a brand new puppy named Enzo, who comes to the office with me every day.”

Located in Old Town, Grayson’s agency – which he founded with his cousin, Nick, and college roommate, Robert – helps businesses and organizations throughout the world achieve their growth goals. Grayson elaborated, “Our major focus is helping our clients drive revenue through online marketing initiatives and campaigns. Our crew is passionate, savvy, and talented, and we take what we do very seriously. But we also know the importance of having fun every day!”

entrepeneur_lafrenz_1Grayson’s primary piece of advice for entrepreneurs just starting out is to get their product or service to the market as fast and efficiently as possible. “Prove people will pay for what you offer, get their feedback on what you are doing great and what you could do better, and use that to propel your road map,” Grayson shared. It was after pursuing various business endeavors early on that Grayson learned just how vital it is to listen to the customer and avoid making decisions prematurely.

When not hanging with his new puppy, or revitalizing the marketing industry, Grayson shares tricks of the trade with other business owners through his membership with the local chapter of the Entrepreneur’s Organization. Grayson also enjoys watching as many college basketball and Padres games as he can squeeze into his schedule. In addition, he’s an avid gardener. This isn’t surprising, for Grayson has proven he can nurture growth, whether for his business or his backyard.

Name: Grayson Lafrenz
Profession: Partner at Power Digital Marketing
Community: Carmel Valley
Hobbies: Entrepreneurship, sales and marketing, college basketball, NFL (not as much anymore), gardening, snowboarding, surfing, outdoor activities in general, and puppies!
Favorite Local Spot: Torrey Pines State Natural Reserve