by MICHELLE TREMBLAY | photos by Tyler McElhaney 

Your Neighborhood Jeweler

When you look at Carmel Valley today, it’s hard to imagine that about 30 years ago this bustling, prosperous community was extremely small with an even smaller scattering of businesses. One of the first businesses to land in 92130 was a retail store named Highlands Jewelers. That year was 1989. While the store has relocated from The Highlands Town Center to the Piazza Carmel Shopping Center since then, it is still run by its original owner, Victor Manoushakian. Having experience with all metals, diamonds, precious stones, and gemstones, Highland Jewelers offers such services as custom design, jewelry and watch repair, battery installation, and laser repairs.


A blue topaz pendant with a halo diamond setting in white gold

In addition to being the owner of Highlands Jewelers, Victor is its onsite jeweler and craftsman. “To have your own business in this crazy economy and have it thrive says a lot about Victor,” said the team at Highlands Jewelers. “He has a lot of talent and skills that have made many customers happy with their one-of-a-kind piece of jewelry.”

Victor’s start in the jewelry business came at a young age when he worked as an apprentice for his uncle. But it wasn’t until he started working for a top jeweler located in Montreal, Canada that Victor really started to learn the ropes of the business. “Since I was a young teenager I have always wanted to have my own business,” recalled Victor. “With the support of my wife my dreams were fulfilled.”

Together with his wife, Victor has lived and raised his three children in Carmel Valley. With a strong connection to the community, he makes an effort to give back. “I am on the Carmel Valley planning board and am the representative for the merchants,” stated Victor. “We have volunteered throughout the years at all the schools our children attended. We still support the schools with donations for their many fundraisers.”

“We thrive on knowing our customers by first name.”

Victor and his team at Highlands Jewelers focus on treating customers like family. “We thrive on knowing our customers by first name,” shared Victor. “We are trustworthy. Honesty and integrity is our number one motto.”

As for his future goals for Highlands Jewelers, Victor responded, “We have been in Carmel Valley for 27 years and plan on being here for the next 27 years as a family-owned and operated business. We cannot forget our loyal customers and friends, we thank you for your business and appreciate the consistent support throughout the years.”






Name of Business: Highlands Jewelers
Owner: Victor Manoushakian
Manager: Jeannette Manoushakian
Years in Position: 40 years
Year of Establishment: 1989
Address: 3830 Valley Center Dr. #706,
San Diego, CA, 92130
Phone: 858-481-9193