by JENNIFER FRAKES | photos by Zeena Gregg Photography

Dedication to a Cause

For Madelyn Weinstein, helping to raise awareness and funds for Project A.L.S. is a cause close to her heart. “I was inspired to get involved in supporting A.L.S research by the diagnosis and passing of my grandpa due to this heinous disease. He passed away in the spring of 2014 and I have been involved with Project A.L.S since then,” related Madelyn. Prior to her involvement with Project A.L.S, Madelyn worked with the local A.L.S Association in San Diego, raising $25,000 as team captain of George’s Legacy at the Annual Walk to Defeat A.L.S.


In the spring of 2015, Madelyn helped to organize a benefit baseball game between her alma mater, La Jolla Country Day, and Santa Fe Christian at Petco Park. The game raised $5,000 in the name of Project A.L.S. According to Madelyn, she has built strong business and personal relationships with the founders and directors of Project A.L.S, and she will continue to work with the organization throughout her college years at the University of Texas at Austin. “All Project A.L.S funds go directly towards research projects. The Fall Gala is one of the premier fundraising events for the organization. It takes place in New York City every October,” stated Madelyn. She encourages anyone who is interested in fundraising or serving as a volunteer for Project A.L.S to visit

Name: Madelyn Weinstein
Family: Oldest of three sisters
Community: Del Mar Mesa
Volunteer Affiliation: Project A.L.S.
Profession: Freshman at University of Texas at Austin
Hobbies: Traveling
Favorite Local Spots: Urban Plates

Madelyn credits her parents as a strong inspiration and influence in her life. “My parents inspire me every day, as well as my community service advisor from La Jolla Country Day, Susan Nordenger. She has been the greatest mentor in my life,” revealed Madelyn.

In addition to her community service work, Madelyn enjoys traveling, exercising, reading, skiing, and spending time with her family and friends. Looking toward the future, Madelyn hopes to continue to make a difference in the world by remaining involved with Project A.L.S and other
service-related groups. “After college, I plan on finding a job that allows me to continue pursuing my passion for giving back to my community, as well as my love of traveling,” related this determined and focused college freshman.