by MICHELLE TREMBLAY | photos by Tyler McElhaney

Helping Golfers Reach Their Goals by Offering an Organized and Innovative Plan

For all you golf enthusiasts out there, GolfTEC San Diego may be just the place for you to improve your game. “GolfTEC has a proven track record with a 95% success rate, and nationwide we give 25% of all private lessons taught. No one else can say that!” exclaimed owner of the San Diego franchise, Suzanne LaTour. From custom club fittings, to virtual playing lessons, to a patented technology that compares your swing to those of professional players, GolfTEC offers not only a lesson in golf, but an experience, as well.

“GolfTEC itself was started in Denver, in 1995, by co-founders and PGA Professionals Joe Assell and Mike Clinton,” stated LaTour. “Creating a consistent, well-documented golf instruction approach was at the heart of their new-to-the-world business concept. They set out to revolutionize the golf improvement industry and many would agree they’ve done just that.”
While Suzanne – who is in her twenty-first year in the financial services industry – was researching various franchises to diversify for future retirement plans, she signed up to take lessons at GolfTEC. “Three lessons into my plan, I overheard that the store was for sale and called Denver to get more information,” she said. “I thought ‘Perfect. I love golf – I should buy this,’ and I ended up buying the entire San Diego Region with a plan to build out four Centers!”

It’s been almost four years, and GolfTEC now has expanded to two San Diego locations – one in Golden Triangle in La Jolla, and the other in Rancho Bernardo. “GolfTECs are fun, welcoming environments,” stated LaTour. “All of our team love what they do – they love to teach and they are passionate about the game of golf!”

GolfTEC’s basic philosophy: “to make people better golfers and do it with an organized and proven game plan,” explained LaTour. The GolfTEC plan is comprised of five main elements: a diagnosis of the player, lessons, video-based practice, an online accessible “player performance center,” and precision-matched golf clubs. As stated in the company’s website, “Whether you are a complete beginner or an accomplished golfer, GolfTEC’s comprehensive approach to improvement can help you reach your personal goals.”


GolfTech2Owner: Suzanne LaTour
Email contact:
Established: 2010

John Cooper – City Manager for San Diego Region
Andrew Marr – Director of Instruction for San Diego Region
Scott Engelland – Rancho Bernardo Manager

Years in Position: We’ve been open since 2010 in Golden Triangle and 2011 in Rancho Bernardo but several of our coaches have 10+ years of experience

Rancho Bernardo Center
16779 Bernardo Center Drive
San Diego CA 92128
Email contact:

Golden Triangle Center
8935 Towne Centre Drive #105
San Diego CA 92122
Email contact:

Description of business: GolfTEC is the #1 lesson in golf with a consistent 95% success rate. We also offer unbiased club fitting so you get custom fitted clubs at big box prices.