Are Open Houses Effective?

Yes. Open houses can be effective.

Even as prospective buyers continue to turn to the internet to search for their dream home, most agents will argue that open houses are still the best way for house hunters to see and feel if a home is the right fit. Nothing beats actually walking through a house and seeing it firsthand.

As an agent you have to get the word out about the open house beforehand. Mailings, flyers and Web-based advertising are great tools to inform the public about an upcoming open house. These days many serious buyers prefer the virtual open houses of, and/or

The first and only lesson for home sellers is that the home has to be staged right. It must look appealing inside and out. Buyers want to see a home they can see themselves moving into right away. They do not want to view a fixer at an open house. Take into consideration what the new home builders do and the efforts they go through to make the house a home! During an open house your home is on display for likely buyers. Make your home shine during the open house.

In a hot seller’s market (like the one we’re in) there is no need, as the home will sell itself if priced and marketed correctly. In a buyer’s market a listing agent needs to use every tool possible to get the buyer to submit an offer on their listing and not the one next door.

Call us today at 858-243-5278 to see how our effective marketing strategies will get your home sold immediately, or visit

DanConway_logoDan Conway
CA DRE LIC #01885744
3860 Valley Center Dr.
Suite 409, San Diego, CA 92130
Phone: 858-243-5278
Fax: 858-408-3401
(888) 311-6311 |