by KELLY GUSICH
photos by Zeena Gregg Photography 

That’s a Blog Post

When she was twelve years old, Lois Alter Mark launched a lifelong love for writing by winning a short story contest in American Girl Magazine. Since then, she’s been a freelance contributor to women’s magazines for many years, and was a contributing writer to Entertainment Weekly for more than a decade. She started blogging a few years ago with a couple of friends, and launched her own blog last July. It’s called Midlife at the Oasis, and Lois uses observation and humor to comment on everything from pop culture to politics. “I was thrilled and surprised and totally flattered,” she told us, “when Erma Bombeck Writer’s Workshop named me Humor Writer of the month, because I don’t think I’m always funny intentionally.”

Intentions notwithstanding, Lois is forging an identity in the blogging world. She’s won BlogHer Voices of the Year awards for the past two years (AKA since she launched the blog), which is a prestigious award she feels honored to win, “especially because both awards were People’s Choice Awards, which means it was the readers who voted for my posts.” One post, ‘It’s Time to Re-Think Pink’ came about as a result of Lois’s disgust with the Susan G. Komen’s de-funding of Planned Parenthood. Reaction to her blog post, among other things, sparked a movement that then convinced the Komen Foundation to re-fund their Planned Parenthood support. She’s currently working on pieces for Bloomeon, 12 Most, Manilla and Felicity Huffman’s What the Flicka?

Everything Lois experiences is food for thought on Midlife at the Oasis. She got to go to Australia with Oprah Winfrey, and she also spent a week in Africa for a workshop led by Oprah’s Life Coach, Martha Beck. “It was an amazing, life-changing experience,” Lois affirmed. When asked about what she enjoys about blogging the most, Lois’s immediate response was, “The people! I have the most wonderful readers, who make it so rewarding to do what I do. When I introduce them to a cause or charity, they take action and find a way to make a difference.”

Life as a blogger is an adventure for Lois Alter Mark. Carmel Valley living always gives her new topics to write about. “Whenever we do something fun or different or embarrassing,” she affirmed, “my husband or one of the kids will sigh and say, ‘That’s a blog post.’”

MEET LOIS ALTER MARK

Name: Lois Alter Mark
Profession: Award-winning writer, www.midlifeattheoasis.com and www.huffingtonpost.com
Community: Carmel Valley since 1998
Hobbies: Tennis, movies, reading, travel, listening to music
Favorite Local Spots: Starbucks, Chipotle, Cinepolis, Barnes & Noble, Champagne, Swirls, Sammy’s