photos by Tyler McElhaney

Personalized Service With Convenience of Technology

Wag West, a pet care company that uses a smart phone app and GPS tracking for dog walking, was a long time in the making. “It stemmed from my lifelong passion for dogs, an entrepreneurial spirit, and my quest to find a dog walker or pet sitter that I could completely trust,” said owner Adam Zucker. “I wanted to combine my love of animals and the skills I learned after years in the corporate world, with a job that would allow me to be happy, and keep in shape as I got older.”

After evaluating the industry, Adam realized that although his business background gave him an advantage over competitors, it wasn’t quite enough in terms of differentiating himself in the market and offering clients more value for their dollar. He turned to technology, and a business management tool that uses a GPS-based smart phone app for dog walking, as well as online scheduling and billing. The GPS tracking app allows clients to see in real time when and where their dogs are being walked, requiring full accountability on the part of the dog walker, and providing 100% peace of mind for the owner.

Rachael Clark, a key professional at Wag West, was instrumental in allowing the business to expand so rapidly. She not only holds a master’s degree from the University of Hawaii, but is also a certified dog trainer. “Clients love having their dogs walked by a trainer,” said Adam. “It adds tremendous value and credibility to a traditional dog walk. Technology, online billing, scheduling, and GPS tracking help me keep track of my clients, their pets, and my staff. I can’t be everywhere, so technology allows me know exactly what’s going on with my business at any given moment,” he added.

WagWest3Wag West’s pet care professionals are required to pass a background check, be pet first aid certified, and be service-oriented and reliable. “I hire staff that are able to bring something else to the table,” said Adam, “whether that may be a higher level of education, a dog training background, or some sort of pet medical experience.”

In addition to the “Yappy Hours” that Wag West organizes for their clients, they also use Twitter and Facebook to add to the social element of the business. “One rewarding aspect of the business is that our clients and their pets become our friends, as well as friends with each other. They enjoy interacting online or in person along with their pets,” said Adam. “More importantly though, is for the customer to know that we provide personalized care and love for each and every animal 24/7.”

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wagwest-logoName of Business: Wag West
Owner: Adam Zucker
Years in Position: 1
Year of Establishment: 2012
Mailing Address: 122 15th Street #313,
Del Mar, CA 92104

Email Contact:
Phone: 858-354-1716
Description of Business: North County Coastal professional dog walking, pet sitting, and dog training, providing GPS Dog Walk Tracking. Wag West professionals are fully licensed, bonded, insured, first aid certified and background checked.