by WYNNE LOVE | photos by Zeena Gregg Photography

Victor Manoushakian has been in the jewelry business for more than thirty years, and it shows. He works with all types of metals and gemstones, specializes in custom design and repair, creates his own line of original pieces, and has the dedicated customer base to show for it.

Nestled in the Piazza Carmel shopping center just off the 56 and Carmel Creek Road, Victor and Jeannette Manoushakian own and operate Highlands Jewelers, specializing in unique, one-of-a-kind pieces, diamond settings, restringing, appraisals, laser tech welding, watch batteries, and jewelry repair.

“At Highlands Jewelers,” said Jeannette, “we understand that jewelry is very important and often has great sentimental value. It is for this reason that all jewelry repair, watch repair, and original design work are done on the premises with the utmost care.”

Descended from a family of jewelers, Victor began his apprenticeship in the industry when he was just fourteen years old. He left his hometown of Beirut, Lebanon, to get his degree in jewelry craftsmanship in Canada, and began his work for longtime jewelry giant, Birks Jewelers, in Montreal in 1975. Victor later worked at Bower’s Jewelers in La Jolla before realizing his dream of opening his own store in Carmel Valley in 1989.

“Victor is the jeweler who is always on the premises,” said Jeannette. His foremost concern is to provide one-on-one, personalized attention to all his customers, and his extensive training means he is able to provide a wide range of services, performed with a keen attention to detail. Customers rave about the honesty, reliability, and care with which he treats them and their special items.

Highlands Jewelers has won several Best of Carmel Valley and Del Mar awards, and Victor was featured in San Diego Magazine as the best Fix-it jeweler in San Diego. Vicotero is Victor’s special line of original designer jewelry, examples of which are displayed on his website. “He treats each piece of jewelry as a piece of art,” said Jeannette. Victor’s designs include gold and sterling silver San Diego, Del Mar, and La Jolla charms as well.

Victor has demonstrated his commitment to the community by representing the retail merchants in the area on the Carmel Valley Planning Board for the last several years, and, of course, by providing the best possible service to his customers. See Victor’s unique designs at or stop in for a visit.